FAQs

This is what we enjoy doing most. Most certainly you can rely on us to help you with everything consumer facing from concept development to launch.

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Absolutely yes. Brand building is not about fancy advertising with big budgets. Your brand is built in everything that is consumer or employee facing.

That includes – your packaging, website, sales pitch used by the customer care executives, the delivery truck wall graphics, the store design, the office design, the brand story you tell, how your employees speak, what you as a founder believe in - all of this works together to build a brand.

Reach out to us and we can help you build a strong brand with zero advertising monies.

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Yes. CherryPeachPlum has its own network of preferred partners for execution (research, PR, creative, packaging, design, on-ground, digital, influencer marketing, SEO, media, outdoor etc) of specialized services. These include not just agencies but also freelancers. We believe big is not necessarily best. The best work comes from those who are hungry, agile, innovative, and flexible.

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Yes. Marketing must deliver business growth else you are wasting your money. There are many different routes to business growth. For example – acquiring new consumers for the existing business, expanding to new businesses, expanding to new geographies, adding new channels of distribution, getting more business from current consumers.

We can help you develop the best strategies for business growth depending on the stage of business, goals or priorities you have. And no, marketing does not mean big budgets or glossy ads. Marketing is anything that helps sell more. Both in the short term and the long term.

Book a call for a free mentoring session of 30 mins now.

Yes. B2B marketing is simple if it’s understood correctly. Here is what we do:

  • Go Narrow: B2B is about finding your specific niche audience and knowing them and their businesses inside out. We help you identify your audience, create profiles (separately for decision makers vs influencers). And test for different clients, to ensure we get this right. Our profiling includes geographic, demographic, psychographic, behavioural and media consumption details for each. We will also create a full ‘Consumer Journey Map’ that helps identify where and how we can land our messages.
  • Depth of Relationships: B2B marketing must focus on building deep relationships with its customers for a deal to materialize. This means knowing what they do, what matters to them and providing them information, education, solutions for their specific needs.
  • Branding: Very very (that is not a typo!) important – you must have a comprehensive brand book (link to the product package). Also in the case of B2B Marketing, personal branding of the founder is also equally important, as it is the entrepreneur who clients transact with. In B2B people do business with people, not companies.
  • Stay Right Through the Long Decision-Making Process: B2B could take forever, because it is a big decision that could change the fortunes of the client. How do you keep the prospective client meaningfully engaged all through the process while fortifying trust?
    You need the right Content Marketing. Social Media Marketing. The Right Website. And more (depending on the ‘Consumer Journey Map’)
  • Building Thought Leadership: This is something we believe in very passionately for B2B businesses. How small you are just now is irrelevant. But if you can establish expertise in your field, and build trust via thought leadership, then market leadership will follow for sure. This means you must provide your client with the right content continually, the right educational collaterals, offer to train their teams so you demonstrate that you are in fact invested in the client’s success!

Oh well! This has become a blog rather than a FAQ answer. Net net, we get it. And would love to see you succeed in your venture.

Only when you understand why consumers would like to buy from you, can you sell. Clarity on what your business is about, for yourself and your employees is critical in times of crisis more than ever. This could also open new streams of revenue and new expansion opportunities for you. Make sure you have a Comprehensive Brand Book (link it to product package) to start with. If you feel your situation is different and could help with a New Solutions Workshop we could do that too.
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Yes. In fact, we believe strategy is only as good as execution. We work from your office (as much as possible) and with your team. We do not just give you customized solutions but also help execute solutions with the help of your team (rate card of services), within your business reality, and within your resource constraints.

Try our ‘Rapid Solve’ Workshops (Packages For Every Business). We start with some pre-work. By the end of the workshop we will have 1-2 tangible directions the business could take for solving the defined problem. This way your outlay is limited, and you have solutions to what matters most in less than a day!

It is in tough times that you must keep in touch with your consumer more than ever. But do it with empathy, offering her the right solutions that are designed for the times. And no this does not have to be expensive. We have worked with entrepreneurs to uncover new revenue streams, new channels of distribution and even reinvented the business model for anti-fragility. Try our Rapid Solve Workshops to start with. Or call us for a free chat - you might uncover some solutions from just that!

Yes. In two ways:

One, when we work with you, it is to deliver results. Not just provide advisory services. That is how we are different from other consultancies. We call ourselves growth partners because we deliver growth by working with your team, in your business reality and within your resource constraints. In this way your team learns from the best through real hands-on experience by working with the best. We also bring in best practices from the best of the marketing companies globally – like Unilever, Reckitt and PepsiCo.

Two, we are happy to take learning workshops on relevant subjects as would best help your team or business. We’ve done several of these before. These are real ‘doing’ workshops designed to ‘Rapid Solve’ real problems your business might be facing. So not only do they learn by doing, have access to our proprietary frameworks and creative techniques, but also walk away with tangible solutions at the end of the day. Isn’t that great?!

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