Yes, we’re growing. But what next? How can we build a proposition for the company that will act as a compass for long-term growth?
We do a lot of good work that only we seem to understand. How do we help the world at large see the scale and impact of what we do?
Worked together over several workshops to craft:
Best in Supriya's words...
Vani helped us develop brand and business strategies for key milestones such as our five-year anniversary, our first institutional round of fundraise and the launch of our first book! While her stellar reputation as an industry leader precedes her, we were pleasantly surprised by her curious, child-like spirit. Vani is never hesitant of getting into the thick of things and lending a helping hand, wherever it is needed. Her deep knowledge about marketing and communication techniques blended with fresh insights into our target audience have helped us tremendously. In very little time, she has become an important member of the Josh family and I look forward to continuing our amazing, insightful sessions together.
We make high quality premium snacks with ‘good-for-you’ ingredients like kale and quinoa. How can we build a viable and differentiated business by identifying the right consumer, defining what market should we play in, crafting the brand, packaging, media strategy and go to market?
Worked with them as an external co-founder and CMO to put together all the building blocks of a brand and the business. Why are we different
If we must build a scale food business in India what new food spaces can we explore? Can we have a tentative business plan so we know what’s worth chasing?
We scanned the entire food landscape in India, arrived at viable spaces via secondary research, social media analysis, talking to food bloggers and influencers, industry experts and others. We developed prototypes through an iterative process, solved for manufacturing and capacity, and even developed near and future out packaging options.
We developed not one but seven different platforms of food solutions – we had product porotypes against each, packaging options, shelf and merchandising strategy, go to market plan, commercial roll out plan, and financial numbers drawn up for each! All in just over three months!
These were presented to the Global Leadership Team, and were ready for ‘knowledge deep dive and commercial exploration’ before COVID hit, and priorities re-aligned.